Tipsy Witch is an herbal tea brewing company. For this full brand identity I was responsible for the name, logo, label & package designs. I was inspired by the unique ingredients in herbal beers and wanted to emphasize that with a distinctive design. The name was inspired by the similarities between herbal “witches brew” and beer brewing. I then based design elements, such as the shape of the labels and the botanical drawings, off of that theme. As the idea of an “herbal beer” may come off as inherently feminine, I selected a dark color system in order to appeal to a larger majority of consumer. Contrasting that with bright hints of color to differentiate flavor & draw attention to them on the shelf. I hand-drew each herb and typeface, placing them on the packaging as well as the labels to further identify each beer.
